Online Marketing Blog

• Online Marketing News: Content Marketing Hacks, Terrible Headline Habits, Twitter’s New Update, Mobile Marketing Trends December 6, 2013
  Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with […]
  Nicolette Beard
• Integrated Marketing Simplified: Be the Best Answer December 5, 2013
  Most marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good. At least that’s how it used to be. The reality is that customers are becoming more complex, requiring more points of contact […]
  Lee Odden
• What Do You Get With A Social Media Audit? December 4, 2013
  In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed. One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in […]
  Lee Odden