Read Posts from Virtually Marj Wyatt’s Business Blog

• Step Away from the Computers! August 30, 2010
  Entrepreneurs benefit greatly from the advanced technologies availed by multimedia mobile devices but these same advantages have potential to introduce stress, which can have a negative impact on our overall business productivity. While we want to give our customers the impression nothing matters more to us than our business, we are of no use to customers if […]
  Marj Wyatt
• Cyber Vandalism, Skype Hackers and Social Networks August 25, 2010
  Tools, like social networks and Skype, have made it easier to build business and promote products and services at a minimal cost. They have also opened up a new channel for hackers. Both Twitter and Facebook have been hacked repeatedly during the past year. To the best of my understanding, it always starts with a malicious link. Related Posts Facebook, MySpa […]
  Marj Wyatt
• Email Marketing and Your Business August 19, 2010
  No matter where you begin with your list building, a well-written email marketing message can gain a prospect’s trust by disclosing relevant information that helps them to make informed purchasing decisions. Email marketing also has potential to enhance relationships with existing customers if you continue to provide valuable communications that facilitate r […]
  Marj Wyatt
• Are You Email Marketing or Spamming? August 16, 2010
  Email marketing is a proven method of developing a relationship with your customers and, if that relationship is properly developed and nurtured, a way to generate cash flow when you need it. All that is well and good, but when your opt-out doesn’t result in being opted out, email marketing campaigns can result in driving business away. Related Posts Email M […]
  Marj Wyatt
• Panning for Gold August 6, 2010
  The California Gold Rush created a lot of wealth. So has the internet. Not unlike internet properties, 49ers staked claims on mines, hoping the vein was rich. The conditions were difficult, picking their way back into the mines and chiseling through rock by hand. There were certain things that they looked for that provided direction about pursuit of a path. […]
  Marj Wyatt
• Website Copyright: It Matters! August 2, 2010
  Last week, a colleague, who also is an RSS email subscriber to my site, told me they had copied a recent post and published it on their site.  Because I also had helped them set up one of their blogs and coached them a little, I presumed that they meant they had syndicated my content [...] Related Posts Website Conversion Tactics Making a Difference Matters […]
  Marj Wyatt
• Good Website Design and Search Engine Optimization are not Mutually Exclusive July 29, 2010
  I’ve just completed a project where the desires of the graphic designer took precedence over search engine visibility and site performance.  I had only heard about these sorts of debates before and had never been involved in one. The designer admitted they cared more about look and feel of the site than they did about its [...] Related Posts Website Conversi […]
  Marj Wyatt
• Brand Revitalization June 10, 2010
  The importance of creating a brand that sticks in the minds of your target market is obvious to people in stable businesses. When the market paradigm shifts or a part of a product line is discontinued, it has potential to kill the brand. Campaigns to create and obtain market share for a new brand can be very expensive so leveraging the investment you’ve alre […]
  Marj Wyatt
• Website Conversion Tactics May 14, 2010
  Each business or niche will respond to different conversion tactics and the path to conversions is not mystical. You must know your market and you must have a product or service that people want at a price they are willing to pay. You won’t know this unless you’ve done your homework and your website will have a better chance of succeeding if you have focus a […]
  Marj Wyatt
• SEO and Watching Paint Dry May 11, 2010
  Many people put up pretty websites and expect immediate results. Very few people get what they desire, unless they have found a particular niche that is in demand and has not already been exploited or they have a well established and responsive list. Once you’ve determined your SEO and linking strategy, you must set about the task of doing the work necessary […]
  Marj Wyatt